Monday, September 05, 2005

Sign Holders and use in Retail Merchandising

There are many different types of sign holders you can use in a retail merchandising campaign. The most important decision on which sign holder to use if based on the type of environment they will be used in. A "harsh" environment will need something a lot stronger in a display, even though it is not as attractive as a acrylic sign holder. Metal sign holders and re-enforced plastics are much more resilient to breakage in this type of environment. An example of a rougher retail environment would be a Walmart Store. High traffic, high volume and long store hours will take there toll on point of purchase displays. An example of a more forgiving retail environment would be say a Bed and Bath Store or a Pier 1 Store.

A great web sight to see many sign holder styles would be http://www.pop2go.com

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